News: IDW and Madefire debut motion books of popular titles My Little Pony, Transformers, and Star Trek

One of the most-buzzed about announcements the week of the San Diego Comic-Con was IDW and Madefire’s partnership to bring the Motion Book treatment to their top properties. That day has come as IDW brings a trio of their most-popular titles—My Little Pony, Star Trek, and Transformers—to Madefire’s groundbreaking experience from today. 

IDW and Madefire
IDW and Madefire team up to bring 3 new titles to the motion book platform

“It has been fantastic to see our properties come to life as Motion Books — with just the right amount of animation and audio, it has truly created a new experience,” stated Jeff Webber, IDW’s VP of Digital Publishing. “Additionally, the partnership with deviantART exposes our comics to an incredibly broad network of illustration fans.”

Madefire spent the last year perfecting the Motion Book with their own acclaimed content on iOS mobile devices and the web. Their web-reading partner is social network and creative powerhouse deviantART.com, and the Madefire app has been 5-star rated since launch, even landing on the App Store’s “Best of 2012” list. They are also the publisher of Captain Stone is Missing, the prestigious ‘digital comic of the year 2012’ as voted for by the readers of this website.

“The move to digital reading is about more than just scanning in print — we are at the start of a new grammar for books,” said Ben Wolstenholme, CEO of Madefire. “We are pleased to welcome IDW’s comic book properties to help continue to evolve the medium of Motion Books.”

With more content debuting as Motion Books in the coming months there’s no better time to familiarize yourself with the new grammar of the future of storytelling!

The Madefire app is free to download and is available here including access to all three new IDW motion books