One of the most-buzzed about announcements the week of the San Diego Comic-Con was IDW and Madefire’s partnership to bring the Motion Book treatment to their top properties. That day has come as IDW brings a trio of their most-popular titles—My Little Pony, Star Trek, and Transformers—to Madefire’s groundbreaking experience from today. 

Today the guys at Madefire have unveiled an exclusive partnership with IDW Publishing,, Top Cow, Boom! Studios, and ITV Studios America to produce motion books of top titles like Transformers, The Darkness and Star Trek. Combining these publisher’s amazing range of characters with Madefire’s cutting edge technology these titles look set to revolutionise the world of digital comics, bringing motion books to the masses with mainstream titles and characters.