Madefire, creators of the Pipedream Comics Digital Comic of the Year 2012 and the 5-star rated Madefire App for iOS, have announced they have closed $5.2 million in Series A funding, meaning the future of their unique brand of motion books like Captain Stone is Missing, Mono and Treatment is looking very bright.
The financing was led by True Ventures, with participation from Anthem Venture Partners, Crosslink Ventures and Correlation Ventures. Several notable angels, passionate about the intersection of technology and entertainment, also contributed to Madefire’s Series A round–including Sina Tammadon [former SVP of Applications at Apple Inc.], Bill Woodward [Ex-Chairman of Macromedia], Richard Seet [media Entrepreneur and investor], and Gary Stiffelman [renowned Hollywood attorney]. The funding follows a seed round of $1.1 million completed in October 2011, also led by True Ventures.
Madefire’s recently announced partnerships with several top comic book publishers have brought more established titles to startling life in the Motion Book format. The company will use the capital to continue to grow its unique marketplace with a continuous flow of original weekly material exclusive to the Madefire App and online. IDW, Top Cow, Boom and iTV Studios America are using Madefire’s technology – which embraces the native capabilities of mobile devices – to bring an immersive experience to global franchises such as Star Trek, Transformers, My Little Pony, and The Darkness. Expect more big publisher announcements soon!
“As reading rapidly moves to digital devices – people expect more than just scanned in books,” said Ben Wolstenholme, CEO of Madefire. “We’ve built a touch-publishing platform that creates Motion Books – an immersive reading experience. I’m stunned at the team we have behind us – from WordPress, Apple, Macromedia, Flipboard – people who live at the intersection of technology and media; people who have built large scale platforms to empower storytelling.”
Madefire has built a first-of-its-kind cloud-based publishing tool for creating Motion Books. Motion Books are books with words, pictures, sound, motion and interactivity. Through its new partnership with deviantART – the largest online creative community in the world with over 28 million users – artists and writers can create and publish to the new Motion Books category.
“Madefire will truly empower the next wave of great storytelling by providing a platform where creativity is allowed to flourish, engaging all of the senses and transforming the reading experience,” said Toni Schneider, CEO of Automattic, creators of popular blogging platform WordPress.com, and venture partner at True Ventures.