To paraphrase the line that opens the comic itself, small towns can often hide big secrets. While, in many real life small communities, this is limited to infrequent scandal over doping at the local pumpkin growing contest or the occasional local vicar syphoning off bake sale funds to fund the construction of a monument to his dark lord Cthulhu. In White Ash by Charlie Stickney however, the titular small town is hiding something far bigger.